Event Marketing on Social Media
In the digital world, your social media presence significantly determines an event's success. From announcement to follow up – social media accompanies every phase of event planning.
Before the Event: Building Anticipation
Start communicating four to six weeks before the event. Share sneak peeks, behind the scenes material, and countdown posts. Create an event hashtag and use it consistently. On Instagram and Facebook, you can create event pages to collect RSVPs and centralize information.
During the Event: Live Content
Live stories, reels, and real time updates show your event's energy and reach people who aren't there in person. Set up a photo corner with a branded background – guests gladly share such images on their own channels. Professional event photographers deliver high quality content for your social media channels.
After the Event: Sharing Memories
Publish a summary with the best photos and videos within 48 hours. Publicly thank guests, sponsors, and partners. Share testimonials and feedback. A professionally edited highlight video is invaluable for promoting future events.
Platform Strategies
Instagram : Visually strong – ideal for event photos, reels, and stories. Use relevant hashtags and location tags for local reach in the Rhine Main area.
LinkedIn : Perfect for corporate events and B2B networking. Share expert articles and event recaps that highlight value for participants.
Facebook : Excellent for event pages with all details, ticket sales, and community building around recurring events.
Zeitgeist Taunus supports you not only with event planning but also with photogenic equipment that impresses on social media.